Pot is going corporate, and Bob Marley, the reggae music legend and idol of college stoners everywhere, is set to be the face of the first global marijuana brand.
The Marley estate has partnered with private equity firm Privateer Holdings to introduce Marley Natural to the world. The company will offer "premium Jamaican cannabis strains," as well as pot paraphernalia and cannabis- and hemp-infused lotions to anyone who lives in one of the four states where marijuana is legal or who is a legal user of medical marijuana.
"My dad would be so happy to see people understanding the healing power of the herb," Marley's daughter Cedella said in a statement.
Watch Marley Natural's fittingly serene first commercial below. --Samantha Rollins