Bob Marley is getting his own marijuana brand

(Image credit: Screenshot/YouTube)

Pot is going corporate, and Bob Marley, the reggae music legend and idol of college stoners everywhere, is set to be the face of the first global marijuana brand.

The Marley estate has partnered with private equity firm Privateer Holdings to introduce Marley Natural to the world. The company will offer "premium Jamaican cannabis strains," as well as pot paraphernalia and cannabis- and hemp-infused lotions to anyone who lives in one of the four states where marijuana is legal or who is a legal user of medical marijuana.

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Watch Marley Natural's fittingly serene first commercial below. --Samantha Rollins

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Samantha Rollins is TheWeek.com's news editor. She has previously worked for The New York Times and TIME and is a graduate of Northwestern University's Medill School of Journalism.