Here's one strategy for the final weeks of your campaign: Do basically nothing.
A new poll released this week shows California Gov. Jerry Brown (D) leads his opponent, Republican Neel Kashkari, by a margin of 52 percent to 36 percent. That's all the more impressive considering Brown hasn't run a single TV campaign ad this year hyping his bid for a fourth term. In fact, The Washington Post reports that Brown's campaign expenditures amount to just $500,000, and those were for, "consultants, office space, insurance, and other necessities on his own behalf."
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