By now you're probably well aware of the ice bucket challenge, in which people are presented with the choice of donating $100 to raise awareness for Lou Gehrig's disease (amyotrophic lateral sclerosis) or dumping ice water all over themselves. The challenge has become a phenomenon on social media: people post videos of themselves being doused with ice water, then nominate their friends to go next. (Most of the participants, which include a bunch of celebrities, shell out the $100 as well.)
But how did it all begin? The New York Times reports that the man who made the ice bucket challenge go viral is Pete Frates, who suffers from ALS himself.
Create an account with the same email registered to your subscription to unlock access.