This is the guy who made the 'ice bucket challenge' go viral

In late July, Mr. Frates learned about the challenge from his friend Pat Quinn, a New Yorker who also has ALS, and wanted to turn the trend into a fund-raiser for the disease.

Mr. Frates nominated himself for the challenge. Instead of having ice water poured on his head — "ice water and ALS are a bad mix," he said on his Facebook page — he posted a video of himself bouncing his head to "Ice Ice Baby," the 1989 hit song by the rapper Vanilla Ice. He challenged some friends, and the stunt spread quickly through Boston circles, then across the web until last week when a parade of boldfaced names joined in. (Last week, Mr. Frates again took the challenge, this time having ice dumped on his head at Boston Red Sox's Fenway Park.)

"Did we ever imagine the level of awareness or the money that is coming in? In our dreams we did," said Mr. Frates's mother, Nancy Frates. [The New York Times]