Target is taking aim at "open carry" demonstrators.
After watching gun-toting protesters flood other businesses to make a point about the legality of packing heat, Target is asking its customers to leave their guns at home lest they spoil the "family-friendly" atmosphere of its stores.
"This is a complicated issue, but it boils down to a simple belief," the company says in a statement. "Bringing firearms to Target creates an environment that is at odds with the family-friendly shopping and work experience we strive to create."
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Like Chipotle, Target is not banning guns from its stores, but rather asking patrons for a little help in creating a non-threatening environment.
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