Quiet, reflective music. Several women of various ages and ethnicities, each demonstrating behaviors meant to make the Everywoman commiserate with the self-defeating or confidence-lacking moment.
And then!
We are presented with a "What if?" What if women were strong? What if women ignored societal norms and roared? What if they were... NOT SORRY? Cue the soaring, inspirational score, revisit the same women who are now leaning in like Sheryl Sandberg is pushing them and — buy Pantene shampoo.
If this all sounds familiar, it's because the hair care company's new video, "Not Sorry," is basically ripping off Dove's "Real Beauty" campaign. Frankly, both feel incredibly disingenuous to me ("You're perfect the way you are! Be the woman you know you can be! P.S., you still need to shower, so buy our soaps and shampoos!"), but at least Dove called shotgun on this marketing tactic years ago. Still, I'm guessing Pantene is not sorry.
Watch the new spot, below. --Sarah Eberspacher
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstancesSpeed Read
-
Western mountain climbers allegedly left Pakistani porter to die on K2Speed Read
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governorSpeed Read
-
Los Angeles city workers stage 1-day walkout over labor conditionsSpeed Read
-
Mega Millions jackpot climbs to an estimated $1.55 billionSpeed Read
-
Bangladesh dealing with worst dengue fever outbreak on recordSpeed Read
-
Glacial outburst flooding in Juneau destroys homesSpeed Read
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creatureSpeed Read
