We all scream for ice cream
Your favorite ice cream flavor is Chocolate Fudge Brownie no more.
Ben & Jerry's, an outspoken proponent of ethical animal treatment and hormone-free products, has announced a name change for one if its iconic flavors. The new title, Food Fight! Fudge Brownie, represents the company's campaign against genetically modified organisms, or GMOs. The Ben & Jerry's factory is located in Vermont, and Food Fight! Fudge Brownie will help raise money for the company to defend a state law that requires food manufacturers to label foods that contain GMOs.
Ben & Jerry's co-founder Jerry Greenfield teamed up with Vermont Gov. Peter Shumlin to promote the proposed law. The company's stores in Burlington and Waterbury, Vermont, will donate $1 from each purchase to the state's Food Fight Fund, which covers legal fees for the state's lawsuit against the Grocery Manufacturers Association, which wants to block the law.
The flavor will be dubbed Food Fight! Fudge Brownie for the month of July, reports The Burlington Free Press. The Associated Press reports that the law is "due to take effect in 2016." Ben & Jerry's is currently phasing genetically modified ingredients out of its products.