NBC denies David Gregory 'psychological consultant' claim

In today's much-discussed Washington Post profile of NBC host David Gregory, there's a claim that the network sent a "psychological consultant" to interview Gregory's friends and family amidst Meet The Press' declining ratings. An NBC spokesperson told the Post it was part of an effort to "get perspective and insight from people who know him best."

After the odd claim about the network veteran received a lot of attention, NBC is now saying the Post's reporting is incorrect.

"Last year Meet the Press brought in a brand consultant — not, as reported, a psychological one — to better understand how its anchor connects," the network said in a statement. "This is certainly not unusual for any television program, especially one that's driven so heavily by one person."

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The trade pub said networks routinely commission such "brand assessments," pointing to a recent study done by ABC that resulted in the firing of The View hosts Elizabeth Hassleback and Joy Behar.