Burger King moves into Crimea as McDonald's withdraws
Facebook/Burger King Russia
Just a few weeks after McDonald's announced it was shuttering its Crimea locations for "manufacturing reasons," Burger King is eyeing a move into the Black Sea peninsula. The Whopper maker is still deciding how many locations to open in the newly annexed Russian territory, where it currently has none.
"We are planning entry to Crimea, but I cannot say when this will happen," said CEO of Burger King Russia Dmitry Medovy to local media. He added that the company is already actively searching for restaurant locations.
Burger King and McDonald's are in a heated battle for burger supremacy in Russia. The former entered the Russian market in 2012 and quickly opened 300 stores, but the latter remains the top restaurant with more than 400.
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Jordan Valinsky is the lead writer for Speed Reads. Before joining The Week, he wrote for New York Observer's tech blog, Betabeat, and tracked the intersection between popular culture and the internet for The Daily Dot. He graduated with a degree in online journalism from Ohio University.
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