Watch Londoners get tricked into seeing alien abductions and wild tigers at a bus stop
YouTube

Pepsi scared the hell out of London commuters this morning by tricking them into thinking they were seeing meteor explosions, tigers on the loose, and an alien abduction on their city streets. The beverage company outfitted a bus stop with augmented-reality technology to give riders the illusion that they were looking through a window.
But they weren't.
Pepsi overlaid the live feed of the street with bizarre animations, like a man floating away holding balloons and giant robots attacking innocent Londoners. It obviously didn't take long for people to realize the trick. And, like all good viral campaigns, it was caught on tape. --Jordan Valinsky
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jordan Valinsky is the lead writer for Speed Reads. Before joining The Week, he wrote for New York Observer's tech blog, Betabeat, and tracked the intersection between popular culture and the internet for The Daily Dot. He graduated with a degree in online journalism from Ohio University.
-
Nashville dining: Far more than barbecue and hot chicken
Feature A modern approach to fine-dining, a daily-changing menu, and more
-
Music Reviews: Coco Jones and Viagra Boys
Feature "Why Not More?" and "Viagr Aboys"
-
Visa wants to let AI make credit card purchases for you
The Explainer The program will allow you to set a budget and let AI learn from your shopping preferences
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstances
Speed Read
-
Western mountain climbers allegedly left Pakistani porter to die on K2
Speed Read
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governor
Speed Read
-
Los Angeles city workers stage 1-day walkout over labor conditions
Speed Read
-
Mega Millions jackpot climbs to an estimated $1.55 billion
Speed Read
-
Bangladesh dealing with worst dengue fever outbreak on record
Speed Read
-
Glacial outburst flooding in Juneau destroys homes
Speed Read
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creature
Speed Read