Colorado’s new ‘drive high, get a DUI’ commercials are actually pretty clever
David McNew/Getty Images
Colorado is reminding its residents that recreational marijuana use is now totally okay, man.
Getting behind the wheel while high? Not so much.
To drive home the point, the state’s Department of Transportation made three commercials, all of which will begin airing on Monday. The tagline, “Drive High, Get a DUI” comes as various characters each try to complete everyday tasks after smoking marijuana.
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Sarah Eberspacher is an associate editor at TheWeek.com. She has previously worked as a sports reporter at The Livingston County Daily Press & Argus and The Arizona Republic. She graduated from Northwestern University's Medill School of Journalism.
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