Building on the successes of exclusive TV shows like Transparent, Amazon has announced plans to "produce and acquire original movies."
According to a press release, the studio plans to create roughly 12 movies a year, which will premiere in theaters before arriving on Amazon's Instant Video service. The movies will come with a dramatically shortened release window; while conventional theatrical movies often take as much as a year to appear on a streaming video service, Amazon plans to make its movies available just four to eight weeks after they premiere in theaters.
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