Starbucks aims to solve racism by writing on coffee cups

Starbucks hopes to help end racism with new cups
(Image credit: Starbucks)

Starbucks has a plan to alleviate racial tension nationwide, one cup of java at a time.

Starting this week, the coffee chain's baristas will be encouraged to write "Race Together" on customers' cups to spark what will assuredly be even-keeled conversations about the sad state of race relations in America. The campaign is not a panacea, according to Starbucks CEO Howard Schultz, but rather a way to begin thinking about how the nation can "create a more empathetic and inclusive society — one conversation at a time."

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Jon Terbush

Jon Terbush is an associate editor at TheWeek.com covering politics, sports, and other things he finds interesting. He has previously written for Talking Points Memo, Raw Story, and Business Insider.