If you've ever stepped into a Burger King and thought, "I wish I could bottle up this intoxicating smell of meat byproducts and processed cheese," your dream is about to come true.
Burger King Japan is promoting a Whopper-scented perfume called "Flame-Grilled," ABC Los Angeles reports, and while it's scheduled for release on April 1, this eau du burger apparently isn't a joke — for a limited time, you'll be able to buy a bottle from restaurants across Japan. Burger King is going all out, and has even registered April 1 as Whopper Day with the Japan Anniversary Association, making it an actual holiday.
This isn't the first time Burger King has dabbled in fragrance; in 2008, the fast food chain released a cologne called "Flame," which was supposed to mix the "scent of seduction with a hint of flame-broiled meat." It's hard to believe, but "Flame" burned out fast, and was discontinued shortly after its debut.
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