Smell like a Whopper with Burger King's new fragrance


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If you've ever stepped into a Burger King and thought, "I wish I could bottle up this intoxicating smell of meat byproducts and processed cheese," your dream is about to come true.
Burger King Japan is promoting a Whopper-scented perfume called "Flame-Grilled," ABC Los Angeles reports, and while it's scheduled for release on April 1, this eau du burger apparently isn't a joke — for a limited time, you'll be able to buy a bottle from restaurants across Japan. Burger King is going all out, and has even registered April 1 as Whopper Day with the Japan Anniversary Association, making it an actual holiday.
This isn't the first time Burger King has dabbled in fragrance; in 2008, the fast food chain released a cologne called "Flame," which was supposed to mix the "scent of seduction with a hint of flame-broiled meat." It's hard to believe, but "Flame" burned out fast, and was discontinued shortly after its debut.
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A free daily digest of the biggest news stories of the day - and the best features from our website
Catherine Garcia is night editor for TheWeek.com. Her writing and reporting has appeared in Entertainment Weekly and EW.com, The New York Times, The Book of Jezebel, and other publications. A Southern California native, Catherine is a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
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