Woman wins $50,000 BMW after April Fool's Day 'double-bluff'


One New Zealand woman is living out the real-life version of the film Nebraska — but with a much happier ending.
A BMW dealership placed an advertisement in the New Zealand Herald promising a new car to the first customer to trade in their current car on April 1. Most people saw the date and assumed the ad was an April Fool's joke, but Tianna Marsh decided to take the bait.
Marsh showed up at the dealership at 5:30 a.m. to exchange her 15-year-old Nissan Avenir. The dealership gave her a new BMW that's worth almost $50,000. The best part? The license plate on the new ride reads "NoFooL."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
"The ad was intentionally vague and definitely appeared too good to be true, but in this case we wanted to turn the tables and reward the first person who was willing to take the chance," BMW spokesman Ed Finn told the New Zealand Herald. The paper called the advertisement a "double-bluff."
The dealership had hired security guards in case there were riots or crowds responding to the ad, but not many people believed it was real. The company is selling Marsh's old Nissan and donating the proceeds to GoBabyGo, a charity that provides disabled children with small ride-on cars.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Meghan DeMaria is a staff writer at TheWeek.com. She has previously worked for USA Today and Marie Claire.
-
Florida erases rainbow crosswalk at Pulse nightclub
Speed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's ills
Speed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, Stallone
Speed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's view
Speed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talk
Speed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'
Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play