It’s the end of an era for lingerie: On its website, Frederick's of Hollywood announced that all of its brick and mortar locations have been closed.
If you still need to get your fix of crotchless underwear and see-through body stockings, it's not all bad news, as the brand will still operate its website. The news doesn't completely shock retail experts like Ron Friedman, who told the Los Angeles Times, "As a company, I think they became old and stale. Victoria's Secret has been a home run compared to them." Friedman does think the retailer can be profitable online, as long as they use social media and marketing to their advantage. "An online business is nothing more than another retail store without fixed rent," he said. "They have to really focus and hire people that really understand the online business."
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