It’s the end of an era for lingerie: On its website, Frederick's of Hollywood announced that all of its brick and mortar locations have been closed.
If you still need to get your fix of crotchless underwear and see-through body stockings, it's not all bad news, as the brand will still operate its website. The news doesn't completely shock retail experts like Ron Friedman, who told the Los Angeles Times, "As a company, I think they became old and stale. Victoria's Secret has been a home run compared to them." Friedman does think the retailer can be profitable online, as long as they use social media and marketing to their advantage. "An online business is nothing more than another retail store without fixed rent," he said. "They have to really focus and hire people that really understand the online business."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Why does the U.S. need China's rare earth metals?Today's Big Question Beijing has a 'near monopoly' on tech's raw materials
-
When did divorce begin?The Explaine Couples have always split up, but the institution has undergone major changes over the years
-
What are your retirement savings account options?The explainer The two main types of accounts are 401(k) plans and individual retirement accounts (IRAs)
-
Markets notch worst quarter in years as new tariffs loomSpeed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panelsSpeed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of businessSpeed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pausesSpeed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
-
Chinese AI chatbot's rise slams US tech stocksSpeed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
-
US port strike averted with tentative labor dealSpeed Read The strike could have shut down major ports from Texas to Maine
-
Biden expected to block Japanese bid for US SteelSpeed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
-
Judges block $25B Kroger-Albertsons mergerSpeed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
