Former Florida Gov. Jeb Bush (R) will let his super PAC, Right to Rise, do a lot of the heavy lifting (and fundraising) in his undeclared presidential campaign, The Associated Press reports, citing "two Republicans and several Bush donors familiar with the plan." Right to Rise might do many of the things presidential campaigns typically do, like run TV ads and direct-mail campaigns, get-out-the-vote drives, and gather voter data.
"Nothing like this has been done before," campaign spending limit opponent David Keating, president of the Center for Competitive Politics, tells AP. "It will take a high level of discipline to do it." The advantages for Bush are obvious: Money. Super PACs can raise unlimited amounts from people, groups, and corporations, while campaigns must limit donors to $2,700 in the primary and another $2,700 in the general election.
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