SkyMall may have had a near-death experience, but in-flight magazines are having something of a moment — and one, Rhapsody, is really turning heads. If you haven't heard of Rhapsody, it's probably because you don't fly first class or business class on United Airlines — but you've probably heard of some of the authors publishing original work in the magazine: Joyce Carol Oates, Anthony Doerr, Amy Bloom, Karen Russell, Rick Moody, Emma Straub, and about 25 other well-regarded literary fiction writers.
The New York Times noticed, and they profiled Rhapsody on Sunday, putting the newest A-list literary journal in context:
As airlines try to distinguish their high-end service with luxuries like private sleeping chambers, showers, butler service, and meals from five-star chefs, United Airlines is offering a loftier, more cerebral amenity to its first-class and business-class passengers: elegant prose by prominent novelists. There are no airport maps or disheartening lists of in-flight meal and entertainment options in Rhapsody. Instead, the magazine has published ruminative first-person travel accounts, cultural dispatches and probing essays about flight. [New York Times]
To hit the point home, The Times quotes United's Mark Krolick on what the airline gets out of hiring A-list writers: “The high-end leisure or business-class traveler has higher expectations, even in the entertainment we provide.” As for what the writers get out of it, it's a combination of a solid paycheck, free luxury travel, relatively free rein on what to write (no air disasters), and access to a well-heeled captive audience who might like to buy their books.
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And while at least one writer laments to The Times that she wishes the magazine had a broader circulation than just wealthy fliers, it seems you can peruse Rhapsody's back issues online, for free. You're welcome, English majors.
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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
