Want people to buy your product? Hire Liam Neeson.

Liam Neeson
(Image credit: Jason Merritt/Getty Images)

Liam Neeson has a very particular set of skills — and no, this time we're not talking about his penchant for playing the toughest middle-aged man in the movie business.

A new survey from Nielsen, which studied the effectiveness of celebrity endorsements in commercials, found that when it comes to choosing a famous face to endorse a product, the Irishman was a solid bet:

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Samantha Rollins

Samantha Rollins is TheWeek.com's news editor. She has previously worked for The New York Times and TIME and is a graduate of Northwestern University's Medill School of Journalism.