Liam Neeson has a very particular set of skills — and no, this time we're not talking about his penchant for playing the toughest middle-aged man in the movie business.
A new survey from Nielsen, which studied the effectiveness of celebrity endorsements in commercials, found that when it comes to choosing a famous face to endorse a product, the Irishman was a solid bet:
[The survey] looked at celebrities who made commercials during the first three months of the year and ranked them with a calculation that takes into account likability, public awareness, influence and other factors. Its first "N-Scores" were released Tuesday. Neeson and Pierce Brosnan had identical scores of 94, although Neeson was judged to have a greater influence in getting products sold. [Associated Press]
It seems that older actors with cool-guy cachet did well across the board — Nielsen also noted that Jeff Bridges stood out for the amount of influence he had with fans — though recent ads featuring well-liked actresses like Natalie Portman, Sofia Vergara, and Jennifer Garner also scored well with consumers.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Continue reading for free
We hope you're enjoying The Week's refreshingly open-minded journalism.
Subscribed to The Week? Register your account with the same email as your subscription.
-
Ten Things You Need to Know Today: 23 September 2023The Week’s daily digest of the news agenda, published at 8am
-
Pinochet’s coup in Chile 50 years on
The Explainer Half a century on, the former leader still sharply divides opinion in his home country
-
The Week Unwrapped: Ghost tankers, loyalty cards and contempt
Podcast Should we be worried about illicit oil tankers? What are the limits to protests outside court? And are supermarket loyalty schemes all they seem?
-
Exodus begins from Burning Man after desert mud trapped tens of thousands
Speed Read
-
'Margaritaville' singer Jimmy Buffett dies at 76
Speed Read
-
American Airlines suing website that offers tickets via price loopholes
Speed Read
-
Federal agencies investigating near miss between Southwest jet and private plane
Speed Read
-
'Euphoria' star Angus Cloud dies at 25
Speed Read
-
Pee-wee Herman actor Paul Reubens dies at 70
Speed Read
-
Trader Joe's recalls 4 products in a week amid reports of rocks and insects inside food
Speed Read
-
Emmys to be postponed for first time since after 9/11 due to strikes
Speed Read
