Facebook will open an office in Africa next month in an attempt to get a larger fraction of the continent's population obsessively checking their news feeds instead of making actual friends. Mark Zuckerberg's team will set up shop in a suburb of Johannesburg, South Africa, Bloomberg Business reports.
"This is one of the places where our next billion users are coming from,” Facebook Vice President Nicola Mendelsohn, who oversees Africa, Europe, and the Middle East, told Bloomberg. "It would be a massive missed opportunity. Africa matters."
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