AC/DC to streaming services: Let there be rock
Apple Music launches today, adding to a glut of hyped-up but not-so-revolutionary streaming services that have popped up over the last several years (Re/code has already deemed Apple's endeavor "rich, robust — but confusing"). However, give Apple credit where it's due: They've convinced many longtime skeptics of streaming to sign on (see: Taylor Swift, Dr. Dre).
But perhaps most exciting of all, infamous Luddites AC/DC have now announced their decision to join the world of streaming services.
AC/DC was one of the last major groups to go digital at all, only joining iTunes in 2012. Guitarist Angus Young has told Britain's Sky News in the past that the group was primarily concerned about listeners breaking up the albums when listening digitally — that is, picking and choosing tracks and singles rather than soaking up, say, Back in Black in all its collective glory.
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Love "Highway to Hell" but still not convinced of Apple Music's merits? Not to worry: AC/DC will be bringing their rock 'n' roll train to Spotify and Rdio, too.
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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