Columbia Pictures accidentally deleted its own movie trailer in failed anti-piracy move

Whoops? In an anti-piracy sweep targeting all things named "Pixels" — to protect the new Adam Sandler film of the same name — a firm hired by Columbia Pictures accidentally wiped the studio's own trailer from Vimeo. In addition to the trailer, Columbia's clear-cutting razed a video project called Pantone Pixels, a 2006 film by an NGO called "Pixels," and the 2010 short film that inspired Sandler's major motion picture, The Independent reports.

"You can't make this stuff up," one journalist wrote on Geek.com.

"Some take screwing up to a whole new level," TorrentFreak agreed.

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The swing-and-a-miss came as part of Columbia's attempts to buckle down on online piracy. However, to date, they remain just that — attempts.