Ben Carson is crushing his 2016 rivals with phone calls
Ben Carson is keeping his fundraising tactics old school. Instead of Twitter and Snapchat, the retired neurosurgeon and Republican presidential candidate is relying on letters and phone calls. As The Atlantic reports, he's "literally sending fliers to voters or cold-calling them and trying to talk them into giving money."
So far, Carson has amassed "astonishing grassroots support" with these tactics, as well as a better reach with older voters, The Atlantic reports. But even with those upsides and Carson's healthy budget — he raised $20.8 million in the third quarter — these tactics still pose one big drawback: cost.
This quarter, Carson's campaign spent 54 cents for every dollar raised to raise more money — a burn rate of 69 percent. Most of that spending was fundraising costs.
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