A new TV channel will allow shoppers to buy guns 24 hours a day

Home shoppers can buy anything from jewelry to electronics to knives on 24-hour shopping channels such as QVC — and soon, guns will have their own shopping channel, too. GunTV is set to air six hours a day beginning in January 2016 and rise to 24 hours a day by 2017; the channel will hawk "a vast array of firearms," including products like bullets, two-way radios, and women's concealed weapons apparel, The New York Times reports.

"This is something that's definitely going to enrage a lot of people," said Ladd Everitt, a spokesman for the Coalition to Stop Gun Violence.

GunTV will be filmed in a Palm Springs studio about 50 miles from where 14 people were killed when two shooters opened fire on a crowd in San Bernardino with military-style weapons. While Everitt accused GunTV of "trying to profit off of the out-of-control culture of gun violence," the channel's parent company, the Social Responsibility Network, plans to promote gun safety with an eight-minute public service segment once an hour.

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Additionally, guns purchased on GunTV can't be sent straight to your home; they have to be picked up at a local retailer in person, and a federal background check is performed. Even so, the concept and tagline — "Live Shopping. Fully Loaded" — is rather reminiscent of a recent satirical New Yorker cover that depicts customers casually picking out weapons while shopping for their groceries.