Amazon is testing a free sommelier service


As part of Amazon's ongoing quest to run every aspect of your life, the tech giant is testing a free sommelier consultation service. Customers can leave their number between 12 p.m. and 5 p.m. and wait for a call from a licensed professional who can talk them through buying wine on Amazon, The Wall Street Journal reports.
For now, the service is only available in Japan, but Business Insider speculates Amazon will make the option available elsewhere.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Julie Kliegman is a freelance writer based in New York. Her work has appeared in BuzzFeed, Vox, Mental Floss, Paste, the Tampa Bay Times and PolitiFact. Her cats can do somersaults.
-
Quiz of The Week: 24 – 30 May
Have you been paying attention to The Week's news?
-
The Week Unwrapped: Will Europe beat China and India to the North Pole?
Podcast Plus, is the man who designed the iPhone going to kill his own creation? And what's going on at the equalities watchdog?
-
Is it finally all change for train Wi-Fi?
In The Spotlight South Western Railway's 5G Wi-Fi service has changed the way passengers connect – but will the new system catch on?
-
Starving Gazans overrun US-backed food aid hub
speed read Israeli troops fired warning shots at the Palestinians
-
Israel's Western allies pull back amid Gaza escalation
speed read Britain and the EU are reconsidering allegiance with Israel as the Gaza siege continues
-
Trump drops ceasefire demand after Putin call
speed read Following a phone call with Russia's president, Trump backed off an earlier demand that Putin agree to an immediate ceasefire with Ukraine
-
Pro-EU centrist beats Trump acolyte in Romania vote
speed read The mayor of Bucharest, Nicusor Dan, defeated hard-right nationalist George Simion in the race for Romania's presidency
-
Kurdish PKK militia to disband for Turkey talks
speed read The Kurdistan Workers' Party will disarm after four decades of armed conflict with Turkey, putting an end to 'one of the longest insurgencies in the Middle East'
-
US, China agree to lower tariffs for 90 days
speed read US tariffs will fall to 30% from 145%, while China will cut its tax on US imports to 10% from 125%
-
India strikes Pakistan as tensions mount in Kashmir
speed read Pakistan's Prime Minister Shehbaz Sharif called it an 'act of war'
-
Israel approves plan to take over Gaza indefinitely
speed read Benjamin Netanyahu says the country is 'on the eve of a forceful entry'