This new Uber competitor only wants to serve women

A 41-year-old man is set to launch Chariot for Women, a Massachusetts-based Uber service that only employs and serves women. The founder, Michael Pelletz, was inspired by Pretty Woman, The Washington Post reports.

"I saw that something in this movie,” he said. "I was made to take care of women, to love them respect them... I was meant to do this."

Some legal questions are swirling ahead of the business' April 19 start.

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up

"There's nothing wrong with advertising particularly to a female customer base," labor lawyer Dahlia C. Rudavsky told The Boston Globe. "But if a company goes further and refuses to pick up a man, I think they'd potentially run into legal trouble."

Aside from only picking up women and children under 13, the company stands to get flak for only hiring women.