As if there weren't already enough advertisements plastered everywhere at sporting events, the National Basketball Association just gave its stamp of approval for advertisements to now appear on players' jerseys, too. For the first time in the league's history, ads are set to run on players' jerseys as 2.5-by-2.5-inch patches on the left shoulder as part of a three-year pilot program signed by NBA owners.
The ads are set to appear in the 2017-2018 season and will reportedly generate an additional $150 million in annual revenue — half of which will go to the teams. While Major League Baseball already allows for uniform advertising in overseas games and the National Football League allows for ads on practice jerseys, the NBA will be the first major U.S. sports league to allow ads on its game-day jerseys.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Ukraine-Russia: is peace deal possible after Easter truce?Today's Big Question 'Decisive week' will tell if Putin's surprise move was cynical PR stunt or genuine step towards ending war
-
The bougie foods causing international shortagesIn the Spotlight Pistachios join avocados and matcha on list of social media-driven crazes that put strain on supply chains and environment
-
Strep infections are rising in the USUnder the radar The cases have more than doubled in 10 years
-
New Mexico to investigate death of Gene Hackman, wifespeed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
-
Giant schnauzer wins top prize at Westminster showSpeed Read Monty won best in show at the 149th Westminster Kennel Club dog show
-
Beyoncé, Kendrick Lamar take top GrammysSpeed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
-
The Louvre is giving 'Mona Lisa' her own roomSpeed Read The world's most-visited art museum is getting a major renovation
-
Honda and Nissan in merger talksSpeed Read The companies are currently Japan's second and third-biggest automakers, respectively
-
Taylor Swift wraps up record-shattering Eras tourSpeed Read The pop star finally ended her long-running tour in Vancouver, Canada
-
Drake claims illegal boosting, defamationSpeed Read The rapper accused Universal Music of boosting Kendrick Lamar's diss track and said UMG allowed him to be falsely accused of pedophilia
-
'Wicked' and 'Gladiator II' ignite holiday box officeSpeed Read The combination of the two movies revitalized a struggling box office
