As if there weren't already enough advertisements plastered everywhere at sporting events, the National Basketball Association just gave its stamp of approval for advertisements to now appear on players' jerseys, too. For the first time in the league's history, ads are set to run on players' jerseys as 2.5-by-2.5-inch patches on the left shoulder as part of a three-year pilot program signed by NBA owners.
The ads are set to appear in the 2017-2018 season and will reportedly generate an additional $150 million in annual revenue — half of which will go to the teams. While Major League Baseball already allows for uniform advertising in overseas games and the National Football League allows for ads on practice jerseys, the NBA will be the first major U.S. sports league to allow ads on its game-day jerseys.
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