As if there weren't already enough advertisements plastered everywhere at sporting events, the National Basketball Association just gave its stamp of approval for advertisements to now appear on players' jerseys, too. For the first time in the league's history, ads are set to run on players' jerseys as 2.5-by-2.5-inch patches on the left shoulder as part of a three-year pilot program signed by NBA owners.
The ads are set to appear in the 2017-2018 season and will reportedly generate an additional $150 million in annual revenue — half of which will go to the teams. While Major League Baseball already allows for uniform advertising in overseas games and the National Football League allows for ads on practice jerseys, the NBA will be the first major U.S. sports league to allow ads on its game-day jerseys.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
The 5 best political thriller series of the 21st centuryThe Week Recommends Viewers can binge on most anything, including espionage and the formation of parliamentary coalitions
-
Sudan stands on the brink of another national schismThe Explainer With tens of thousands dead and millions displaced, one of Africa’s most severe outbreaks of sectarian violence is poised to take a dramatic turn for the worse
-
‘Not every social scourge is an act of war’Instant Opinion Opinion, comment and editorials of the day
-
Hungary’s Krasznahorkai wins Nobel for literatureSpeed Read László Krasznahorkai is the author of acclaimed novels like ‘The Melancholy of Resistance’ and ‘Satantango’
-
Primatologist Jane Goodall dies at 91Speed Read She rose to fame following her groundbreaking field research with chimpanzees
-
Florida erases rainbow crosswalk at Pulse nightclubSpeed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's illsSpeed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, StalloneSpeed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's viewSpeed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talkSpeed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'Speed Read 'The Late Show with Stephen Colbert' is ending next year
