Donald Trump raves 'we love the Hindus' in new ad targeting Indian-Americans

A new pro-Donald Trump ad targeting the Indian American community.

(Image credit: Screenshot/Youtube)

last updated 27 October 2016

Donald Trump speaks Hindi in a new campaign ad aimed at reaching out to Indian-American voters — though the final product is a strange, choppy 30-second spot that weaves in Indian music, wishes viewers "happy Diwali," flashes a picture of Indian Prime Minister Narendra Modi, and has Trump raving that "we love the Hindus!"

A senior Trump campaign official confirmed to Business Insider that the ad is airing in Indian-American markets, and that it was likely contracted through an ad maker familiar with the market. The chairman of Trump's Indian-American advisory committee, Shalabh Kumar, raved that Trump is "the only candidate who has ever spoken Hindi." In fact, the Hindi Trump speaks is an adaptation of Modi's own campaign slogan, and translates to "this time, we're with Trump's government."

Trump has attempted to reach out to minority groups throughout the election, wishing Hispanics a happy Cinco de Mayo while posing with a taco bowl and assuring "the blacks" that he will make inner cities great again.

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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.