Donald Trump's name will soon no longer be emblazoned on the "Trump Place" apartment buildings he developed in the 1990s. The owner of the buildings, located in Manhattan's Upper West Side, has announced that on Wednesday the process of permanently removing the president-elect's name from the buildings will begin.
The removal of Trump's name from the buildings was confirmed to The Guardian by Equity Residential, the real estate company that owns the building. A spokesman for the company said it was hoping "to assume a more neutral building identity that will appeal to all current and future renters."
Residents began pushing for this change even before Trump won the presidential election last Tuesday. Beginning in October, "hundreds of residents" reportedly signed a "Dump the Trump name" petition, highlighting Trump's "appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance, [and] his outright lying," The Guardian reported.
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The buildings' formal addresses will replace the the gold-lettered "Trump Place" signs. Doormats with Trump's name on them have already been removed.