YouGov added Trump Hotels and Resorts and also Ivanka Trump's lifestyle brand to its consumer BrandIndex in May, citing heavy demand, and on Wednesday, it will unveil its findings, according to Axios. Neither brand fares particularly well, with both falling in the bottom 10 of the 1,600 brands it tracks. The views are polarized by political affiliation, but even Republicans apparently prefer other high-end hotel brands to Trump hotels. Surprisingly, though, perception of Ivanka Trump's brand — while very low overall — has been rising among Democratic and politically independent consumers but falling among Republicans.
In late May, YouGov said that perception of Ivanka Trump's brand started rising among all demographics "at the beginning of May in virtual unison, right about the time Ivanka Trump's Women Who Work book [came out]." Critics panned the book, YouGov noted, but it "received many five star reviews on Amazon." YouGov BrandIndex interviews 4,800 people each weekday, drawn from an online pool of 1.8 million people.