Prime Day fueled record sales for Amazon — but also its rivals

Amazon boxes on a conveyer belt
(Image credit: Justin Sullivan/Getty Images)

Amazon's Prime Day broke another sales record for the e-commerce giant this week, TechCrunch reports, but it also helped lift sales for other massive retailers by 54 percent, according to an Adobe Analytics report.

Target held a one-day sale on Tuesday to rival Prime Day, and said the day was its biggest online shopping day of 2018, in terms of both traffic and sales. Walmart attracted shoppers by offering free two-day shipping and cutting prices on Google Home devices, to compete with Amazon's Prime Day discounts on its Echo devices. Smaller retailers with sales under $5 million didn't fare so well, seeing an 18 percent decrease in online sales on Prime Day, Adobe said.

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