MoviePass is limiting customers to 3 movies per month


MoviePass is slapping yet another patch on its money-leaking company.
Subscribers will soon be limited to just three movies per month, CEO Mitch Lowe told The Wall Street Journal on Monday. That's quite a downgrade from MoviePass' current service, which lets users see one movie every day for a flat monthly rate. Last Monday, MoviePass said it would increase that monthly price to $14.95, but it will now remain at $9.95, Lowe said.
MoviePass reported a $45 million deficit in June, seeing as users pay a monthly rate but the company still needs to pay back the full ticket price to theaters. A three-movie limit will reduce the company's loss rate by 60 percent, Lowe told the Journal. He said 85 percent of MoviePass customers see three or fewer movies per month anyway, and now "they'll stop hearing MoviePass is going out of business."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The limit will take effect Aug. 15, per the Journal, and is part of rapid-fire changes to the quickly sinking service. Starting in early July, MoviePass announced surcharges on popular movies that forced users to pay up to $8 extra for a ticket. On July 26, the service shut down because it couldn't pay its business partners, and it decided to restrict users from seeing newly released films. Both the surcharge and the limit on new releases will be revoked after a month of "whipsawing people back and forth," Lowe told the Journal on Monday.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.
-
5 museum-grade cartoons about Trump's Smithsonian purge
Cartoons Artists take on institutional rebranding, exhibit interpretation, and more
-
Settling the West Bank: a death knell for a Palestine state?
In the Spotlight The reality on the ground is that the annexation of the West Bank is all but a done deal
-
Codeword: August 23, 2025
The Week's daily codeword puzzle
-
New York court tosses Trump's $500M fraud fine
Speed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in Intel
Speed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to China
Speed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with Disney
Speed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B deal
Speed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance merger
Speed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profits
Speed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new high
Speed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year