MoviePass is limiting customers to 3 movies per month

MoviePass is slapping yet another patch on its money-leaking company.
Subscribers will soon be limited to just three movies per month, CEO Mitch Lowe told The Wall Street Journal on Monday. That's quite a downgrade from MoviePass' current service, which lets users see one movie every day for a flat monthly rate. Last Monday, MoviePass said it would increase that monthly price to $14.95, but it will now remain at $9.95, Lowe said.
MoviePass reported a $45 million deficit in June, seeing as users pay a monthly rate but the company still needs to pay back the full ticket price to theaters. A three-movie limit will reduce the company's loss rate by 60 percent, Lowe told the Journal. He said 85 percent of MoviePass customers see three or fewer movies per month anyway, and now "they'll stop hearing MoviePass is going out of business."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The limit will take effect Aug. 15, per the Journal, and is part of rapid-fire changes to the quickly sinking service. Starting in early July, MoviePass announced surcharges on popular movies that forced users to pay up to $8 extra for a ticket. On July 26, the service shut down because it couldn't pay its business partners, and it decided to restrict users from seeing newly released films. Both the surcharge and the limit on new releases will be revoked after a month of "whipsawing people back and forth," Lowe told the Journal on Monday.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.
-
Entitlements: DOGE goes after Social Security
Feature Elon Musk is pushing false claims about Social Security fraud
By The Week US Published
-
The Week contest: Amazon Bond
Puzzles and Quizzes
By The Week US Published
-
6 grand homes in Boulder
Feature Featuring a mountain-facing balcony in Lower Chautauqua and a clover-shaped home in Flagstaff
By The Week US Published
-
Crafting emporium Joann is going out of business
Speed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
By Peter Weber, The Week US Published
-
Trump's China tariffs start after Canada, Mexico pauses
Speed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
By Peter Weber, The Week US Published
-
Chinese AI chatbot's rise slams US tech stocks
Speed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
By Peter Weber, The Week US Published
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine
By Peter Weber, The Week US Published
-
Biden expected to block Japanese bid for US Steel
Speed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
By Peter Weber, The Week US Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published