IKEA's new collection is 'ugly,' IKEA says
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
You are now subscribed
Your newsletter sign-up was successful
IKEA is setting aside its signature minimalist design style for something a little more ... ostentatious.
The Swedish furniture company is going a little avant-garde with some upcoming "pretty, ugly, lovely objects," Fast Company reported Friday. Instead of clean lines and simple functionality, IKEA is collaborating with decidedly un-IKEA-like artists who are bringing a new sensibility to the store's decor items.
In its latest "maximalist" collection, artist Per B Sundberg is creating a line of "future antiques" that are meant to look one-of-a-kind, quirky, and handmade. Poodle-shaped candle holders will be sold alongside sculptural trinkets that would definitely add some intrigue to any apartment — especially if that apartment was previously furnished with IKEA's comparatively dull Grönlid sofa.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The line is set to launch next month, with items like banana-shaped vases available for less than $30. "Each piece of the Föremål collection is different, representing more than function and going beyond reason," the company said in promotional materials. Indeed, shoppers looking for both reasonable, inexpensive flatware and "beyond reason" skull-shaped planters need look no further. Read more at Fast Company.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Summer Meza has worked at The Week since 2018, serving as a staff writer, a news writer and currently the deputy editor. As a proud news generalist, she edits everything from political punditry and science news to personal finance advice and film reviews. Summer has previously written for Newsweek and the Seattle Post-Intelligencer, covering national politics, transportation and the cannabis industry.
