With its ephemeral messages, Snapchat is good for impulse communication. Now, it's getting into impulse shopping.
Snapchat and Amazon announced a partnership Monday that will allow users to point their phones at products, using the Snapchat app, and be redirected to an Amazon link for the same or a similar product, Axios reports. Snapchatters using the feature will be taken to the Amazon app, where they can purchase the item being photographed, per Axios.
The feature is currently available to a small number of users in the U.S., Bloomberg reports, and could help generate revenue for Snapchat. The company hit a record low in its share price at the beginning of the month but saw a 5 percent uptick following Monday's announcement. It's unclear whether Snapchat will receive revenue from Amazon for any purchases made, Bloomberg reports.
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