Snapchat, Amazon roll out image-based shopping

With its ephemeral messages, Snapchat is good for impulse communication. Now, it's getting into impulse shopping.

Snapchat and Amazon announced a partnership Monday that will allow users to point their phones at products, using the Snapchat app, and be redirected to an Amazon link for the same or a similar product, Axios reports. Snapchatters using the feature will be taken to the Amazon app, where they can purchase the item being photographed, per Axios.

The feature is currently available to a small number of users in the U.S., Bloomberg reports, and could help generate revenue for Snapchat. The company hit a record low in its share price at the beginning of the month but saw a 5 percent uptick following Monday's announcement. It's unclear whether Snapchat will receive revenue from Amazon for any purchases made, Bloomberg reports.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Continue reading for free

We hope you're enjoying The Week's refreshingly open-minded journalism.

Subscribed to The Week? Register your account with the same email as your subscription.

Marianne Dodson

Marianne is The Week’s Social Media Editor. She is a native Tennessean and recent graduate of Ohio University, where she studied journalism and political science. Marianne has previously written for The Daily Beast, The Crime Report, and The Moroccan Times.