Elon Musk is building a brick store called The Brick Store, and he's hiring a 'knight' to guard it

Elon Musk's tweets often seem like jokes. They never are.

In September, the Tesla and SpaceX founder tweeted that he'd be opening a "brick store" in about two months. "Only 10 cents a brick!" he touted. And while Musk's self-imposed due date has come and gone, The Brick Store LLC is set in stone, TechCrunch reports.

Musk has spent the past two years working on a project called The Boring Company, which literally bores holes through the Earth to create tunnels that alleviate traffic. Just Friday, The Boring Company completed a tunnel under Los Angeles that Musk has called "disturbingly long." Another tunnel to Los Angeles' Dodger Stadium is also in the works, which people will travel through on "autonomous electric skates" that travel up to 150 miles per hour, per the company's website.

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But all that boring moves a lot of dirt. And with dirt, you can make bricks. That's the simple premise behind The Brick Company, which Musk started in July, per public documents obtained by TechCrunch. Bricks will be available for purchase at a brick-and-mortar shop called — what else — The Brick Store, the documents show. The Brick Store will be made of bricks and accented by "forbidding black steel security grilles," TechCrunch writes, and will be located right outside the just-completed tunnel.

Musk branded what seemed to be The Brick Store as "a watchtower" in a tweet yesterday, and announced The Boring Company was hiring "a knight to yell insults at people in a French accent" from its dirt brick facade. Please, read more at TechCrunch.