Elon Musk is building a brick store called The Brick Store, and he's hiring a 'knight' to guard it
Elon Musk's tweets often seem like jokes. They never are.
In September, the Tesla and SpaceX founder tweeted that he'd be opening a "brick store" in about two months. "Only 10 cents a brick!" he touted. And while Musk's self-imposed due date has come and gone, The Brick Store LLC is set in stone, TechCrunch reports.
Musk has spent the past two years working on a project called The Boring Company, which literally bores holes through the Earth to create tunnels that alleviate traffic. Just Friday, The Boring Company completed a tunnel under Los Angeles that Musk has called "disturbingly long." Another tunnel to Los Angeles' Dodger Stadium is also in the works, which people will travel through on "autonomous electric skates" that travel up to 150 miles per hour, per the company's website.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
But all that boring moves a lot of dirt. And with dirt, you can make bricks. That's the simple premise behind The Brick Company, which Musk started in July, per public documents obtained by TechCrunch. Bricks will be available for purchase at a brick-and-mortar shop called — what else — The Brick Store, the documents show. The Brick Store will be made of bricks and accented by "forbidding black steel security grilles," TechCrunch writes, and will be located right outside the just-completed tunnel.
Musk branded what seemed to be The Brick Store as "a watchtower" in a tweet yesterday, and announced The Boring Company was hiring "a knight to yell insults at people in a French accent" from its dirt brick facade. Please, read more at TechCrunch.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.
-
Trump gets $289M break, first criminal trial date
Speed Read The former president's fraud bond has been reduced to $175 million from $464 million
By Peter Weber, The Week US Published
-
Today's political cartoons - March 26, 2024
Cartoons Tuesday's cartoons - the House GOP abandon ship, Joe Biden sets his stall, and more
By The Week US Published
-
US-Israel rift widens after UN cease-fire resolution
Speed Read The U.S. declined to veto a U.N. resolution calling for a two-week "immediate cease-fire" in Gaza
By Peter Weber, The Week US Published
-
Reddit IPO values social media site at $6.4 billion
Speed Read The company makes its public debut on the New York Stock Exchange
By Peter Weber, The Week US Published
-
Housing costs: the root of US economic malaise?
speed read Many voters are troubled by the housing affordability crisis
By Peter Weber, The Week US Published
-
Feds cap credit card late fees at $8
speed read The Consumer Financial Protection Bureau finalized a rule to save households an estimated $10 billion a year
By Peter Weber, The Week US Published
-
Immigration helped the US economy outpace peers
speed read The U.S. economy grew at an annualized rate of 3.2% last quarter
By Peter Weber, The Week US Published
-
4-day workweek gets boost from UK study
Speed Read Following a six-month trial, the majority of participating British companies are still using the truncated schedule
By Peter Weber, The Week US Published
-
US sues to block Kroger-Albertsons merger
Speed Read The Federal Trade Commission sued to block the $24.6 billion merger between the grocery giants
By Peter Weber, The Week US Published
-
Nvidia sees historic stock rise on AI chips success
Speed Read U.S. chipmaker Nvidia achieved the biggest one-day increase in value of any company in history
By Peter Weber, The Week US Published
-
New York may seize Trump's assets for $450M penalty
Speed Read The former president likely owes $600 million from two civil judgments in New York
By Peter Weber, The Week US Published