Cyber Monday sales are expected to reach $7.8 billion, an increase of nearly 18 percent over last year that would make Monday the biggest online shopping day in U.S. history, according to Adobe Analytics. Online sales on Black Friday rose by 24 percent to $6.2 billion, although the big U.S. days still lag far behind the $30.8 billion in spending during China's Alibaba Singles Day promotion last month.
There's a lot at stake for many storefronts, which are struggling in the face of increasing online sales, CNN reports. But retailers could actually be holding back even bigger Cyber Monday gains by spreading out discounts over several days. Amazon and Bed, Bath & Beyond, for example, started their Cyber Monday discounts on Sunday, and Macy's is offering "cyber week" deals through Wednesday.
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