Apple launches its new TV streaming service

Apple TV +
(Image credit: Theo Wargo/Getty Images)

In this era of peak TV, Apple knows exactly what viewers want: More TV shows to sort of half-watch while you look at your phone.

The company's new service, Apple TV+, launched Friday with four new TV shows — including the buzzy The Morning Show, starring Jennifer Aniston, Reese Witherspoon, and Steve Carrell. Apple TV+ costs $4.99 a month, though anyone who buys a new Apple device gets a year for free. If neither of those options appeal, you'll just have to settle for Netflix, Hulu, Amazon Prime, HBO Now, Disney+, CBS All Access, or, you know, buying a TV antenna. Read more at NBC News.

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Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.