Let's go back, back to the Gap.
Kanye West might be a billionaire these days, but he's going full circle with his new collaboration with the Gap to launch an apparel line for men, women, and kids called Yeezy Gap, Bloomberg reports. While West's line is still in the design phase at this point, it is expected to roll out in stores and online early next year.
West and the Gap "agreed to a 10-year deal starting this month, with the option to renew after five years," The New York Times reports, based on conversations with a person familiar with the negotiations. "At the five-year point, Gap is hoping that Yeezy Gap will be generating $1 billion in annual sales. For context, Gap's brand brought in $4.6 billion in global revenue last year." The line is expected be much more affordable than typical Yeezy clothing, which is a staple of global fashion weeks and retails for hundreds.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
SUBSCRIBE & SAVE
Sign up for The Week's Free Newsletters
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Latest Videos FromThe Week
West's line with the Gap won't, however, include his popular footwear products, which are made and distributed by Adidas. The sneaker side of Yeezy has previously been valued at $3 billion, Bloomberg reports.
West notably worked at the Gap while he was a high schooler in Chicago, and the store has made it into his lyrics, especially on the semi-autobiographical 2004 album The College Dropout. "It's funny that I worked at the Gap in high school," West told Paper in 2015, "because in my past 15 years it seems like that's the place I stood in my creative path — to be the gap, the bridge."
