Kanye West and Gap have reached a 10-year deal for 'Yeezy Gap'

Let's go back, back to the Gap.
Kanye West might be a billionaire these days, but he's going full circle with his new collaboration with the Gap to launch an apparel line for men, women, and kids called Yeezy Gap, Bloomberg reports. While West's line is still in the design phase at this point, it is expected to roll out in stores and online early next year.
West and the Gap "agreed to a 10-year deal starting this month, with the option to renew after five years," The New York Times reports, based on conversations with a person familiar with the negotiations. "At the five-year point, Gap is hoping that Yeezy Gap will be generating $1 billion in annual sales. For context, Gap's brand brought in $4.6 billion in global revenue last year." The line is expected be much more affordable than typical Yeezy clothing, which is a staple of global fashion weeks and retails for hundreds.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
West's line with the Gap won't, however, include his popular footwear products, which are made and distributed by Adidas. The sneaker side of Yeezy has previously been valued at $3 billion, Bloomberg reports.
West notably worked at the Gap while he was a high schooler in Chicago, and the store has made it into his lyrics, especially on the semi-autobiographical 2004 album The College Dropout. "It's funny that I worked at the Gap in high school," West told Paper in 2015, "because in my past 15 years it seems like that's the place I stood in my creative path — to be the gap, the bridge."
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
-
August 2 editorial cartoons
Cartoons Saturday’s political cartoons include a tariff self-own, rough times at the Trump golf course, and more
-
5 inexcusably hilarious cartoons about Ghislaine Maxwell angling for a pardon
Cartoons Artists take on the circle of life, Ghislaine's Island, and more
-
Ozzy Osbourne obituary: heavy metal wildman and lovable reality TV dad
In the Spotlight For Osbourne, metal was 'not the music of hell but rather the music of Earth, not a fantasy but a survival guide'
-
Samsung to make Tesla chips in $16.5B deal
Speed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance merger
Speed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
-
Tesla reports plummeting profits
Speed Read The company may soon face more problems with the expiration of federal electric vehicle tax credits
-
Dollar faces historic slump as stocks hit new high
Speed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
-
Economists fear US inflation data less reliable
speed read The Labor Department is collecting less data for its consumer price index due to staffing shortages
-
Crypto firm Coinbase hacked, faces SEC scrutiny
Speed Read The Securities and Exchange Commission has also been investigating whether Coinbase misstated its user numbers in past disclosures
-
Starbucks baristas strike over dress code
speed read The new uniform 'puts the burden on baristas' to buy new clothes, said a Starbucks Workers United union delegate
-
Warren Buffet announces surprise retirement
speed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement