Seattle's NHL expansion team is officially the Kraken, and their branding is incredible
You don't need to ask. The Kraken has been released.
Seattle's expansion NHL team, set to start playing in the 2021-22 season, will officially be called the Seattle Kraken, the team announced Thursday. The Kraken also unveiled some seaworthy branding and logos, all combined on deep sea and ice blue jerseys with just a dash of bright red.
Within minutes, the Kraken's flag was atop the Seattle Space Needle, which makes a sneaky appearance in the team's secondary logo, and other NHL teams began welcoming their new rival to the league. Some were friendlier than others. Kathryn Krawczyk
The Week
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