Seattle's NHL expansion team is officially the Kraken, and their branding is incredible
You don't need to ask. The Kraken has been released.
Seattle's expansion NHL team, set to start playing in the 2021-22 season, will officially be called the Seattle Kraken, the team announced Thursday. The Kraken also unveiled some seaworthy branding and logos, all combined on deep sea and ice blue jerseys with just a dash of bright red.
Within minutes, the Kraken's flag was atop the Seattle Space Needle, which makes a sneaky appearance in the team's secondary logo, and other NHL teams began welcoming their new rival to the league. Some were friendlier than others. Kathryn Krawczyk
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
‘Capitalism: A Global History’ by Sven Beckert and ‘American Canto’ by Olivia NuzziFeature A consummate history of capitalism and a memoir from the journalist who fell in love with RFK Jr.
-
Who will the new limits on student loans affect?The Explainer The Trump administration is imposing new limits for federal student loans starting on July 1, 2026
-
Why does Susie Wiles have MAGA-land in a panic?TODAY’S BIG QUESTION Trump’s all-powerful gatekeeper is at the center of a MAGA firestorm that could shift the trajectory of the administration
-
Son arrested over killing of Rob and Michele ReinerSpeed Read Nick, the 32-year-old son of Hollywood director Rob Reiner, has been booked for the murder of his parents
-
Rob Reiner, wife dead in ‘apparent homicide’speed read The Reiners, found in their Los Angeles home, ‘had injuries consistent with being stabbed’
-
Hungary’s Krasznahorkai wins Nobel for literatureSpeed Read László Krasznahorkai is the author of acclaimed novels like ‘The Melancholy of Resistance’ and ‘Satantango’
-
Primatologist Jane Goodall dies at 91Speed Read She rose to fame following her groundbreaking field research with chimpanzees
-
Florida erases rainbow crosswalk at Pulse nightclubSpeed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's illsSpeed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, StalloneSpeed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's viewSpeed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
