Seattle's NHL expansion team is officially the Kraken, and their branding is incredible

Kathryn Krawczyk's avatar
By
published

You don't need to ask. The Kraken has been released.

Seattle's expansion NHL team, set to start playing in the 2021-22 season, will officially be called the Seattle Kraken, the team announced Thursday. The Kraken also unveiled some seaworthy branding and logos, all combined on deep sea and ice blue jerseys with just a dash of bright red.

Within minutes, the Kraken's flag was atop the Seattle Space Needle, which makes a sneaky appearance in the team's secondary logo, and other NHL teams began welcoming their new rival to the league. Some were friendlier than others. Kathryn Krawczyk

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
Kathryn Krawczyk
Kathryn Krawczyk

Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.