The Democrats' absurd infomercial experiment

DNC control room.
(Image credit: Morry Gash-Pool/Getty Images)

Viewers of the first hour or so of the 2020 Democratic National Convention were likely asking themselves what they were watching and why. The CNN telecast was indistinguishable from a 1990s infomercial: bad video quality, cheesy music, almost improbably absurd dialogue ("Joe Biden is a healer and a unifier”) delivered by bored-sounding C-list celebrities. The whole experiment made April’s awkward socially distanced NFL draft seem like classic television.

When it did not feel like a paid late-night spot for Ross Perot, the vibe was very much "MTV circa 1982." Eva Longoria stood in front of a painfully low-budget set and mumbled banalities in between Bruce Springsteen music videos.

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Matthew Walther

Matthew Walther is a national correspondent at The Week. His work has also appeared in First Things, The Spectator of London, The Catholic Herald, National Review, and other publications. He is currently writing a biography of the Rev. Montague Summers. He is also a Robert Novak Journalism Fellow.