Snapchat is launching a brand new TikTok competitor and unveiling plans to distribute $1 million among some lucky users on a daily basis.
On Monday, Snapchat began rolling out Spotlight, a new video tab that will highlight popular videos in the app as the company looks to compete with both TikTok and Instagram Reels, Axios reports. For at least the rest of the year, Snapchat said it will be giving out $1 million daily to users who submit the most popular Spotlight videos. Users have to be 16 or older to be eligible for the money, which can be split up among various people.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
It wasn't entirely clear how much money one person could earn from Spotlight in a day other than Snapchat saying the amount would be "significant," according to CNN. The minimum amount will be $250, BuzzFeed News reports.
Snapchat said earnings will be based on a formula rewarding users "primarily based on the total number of unique video views a Snap gets in a given day" compared to "the performance of other Snaps that day," and it pledged to "actively monitor for fraud to ensure that we only account for authentic engagement with Snaps."
This, Variety wrote, was a "bid by Snap to keep top creative talent on its platform" rather than TikTok and Instagram, which rolled out the TikTok competitor Reels earlier this year. The $1 million a day program, Snapchat said, will "run through the end of 2020, and potentially beyond."
-
Has Zohran Mamdani shown the Democrats how to win again?Today’s Big Question New York City mayoral election touted as victory for left-wing populists but moderate centrist wins elsewhere present more complex path for Democratic Party
-
The world’s uncontacted peoples under threatThe Explainer Indigenous groups face ‘silent genocide’ from growing contact with miners, missionaries and influencers
-
Down Cemetery Road: Emma Thompson dazzles in the new Slow HorsesThe Week Recommends 'Top-notch’, twisty thriller based on Mick Herron’s debut novel
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstancesSpeed Read
-
Western mountain climbers allegedly left Pakistani porter to die on K2Speed Read
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governorSpeed Read
-
Los Angeles city workers stage 1-day walkout over labor conditionsSpeed Read
-
Mega Millions jackpot climbs to an estimated $1.55 billionSpeed Read
-
Bangladesh dealing with worst dengue fever outbreak on recordSpeed Read
-
Glacial outburst flooding in Juneau destroys homesSpeed Read
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creatureSpeed Read
