Twitter is exploring a 'super follows' subscription system


Get ready to put all your very best hot takes behind a new Twitter paywall.
Twitter announced Thursday it's exploring a new "super follows" subscription system, under which users would be able to charge for exclusive content on the site in the vein of services like Patreon and Substack, NBC News reports.
"Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves," a Twitter spokesperson told NBC.
The idea was discussed during a virtual Twitter presentation on Thursday, and the company provided an example in which a user is given the option to "super follow" an account for $4.99 a month to receive exclusive content, subscriber-only newsletters, and more, per The Verge. In this example, that Twitter account is then shown posting a tweet that's only viewable by their "super followers."
Twitter also said it's exploring a potential tipping option, according to NBC. The "super follows" feature is reportedly now being tested, and Twitter said it will share more information on it "in the coming months." Brendan Morrow
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
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