UFC: From 'human cockfights' to $4bn franchise in 20 years

Hollywood takeover of UFC makes the cage-fighting organisation the most expensive sports franchise in history

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(Image credit: Quinn Rooney/Getty Images)

Mixed martial arts franchise the Ultimate Fighting Championship, better known as UFC, has been sold for $4bn (£3.1bn) in what the Daily Mail calls the "largest sale in sports franchise history".

The buyout has been led by Hollywood talent agency WME-IMG, whose clients include UFC star Ronda Rousey, and a group of private equity firms. The deal caps a phenomenal rise in popularity for the cage-fighting organisation.

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