What happened Depop, the British secondhand fashion app popular with Gen Z, has been acquired by eBay for a quarter less than its sale price five years ago. Etsy, which paid for $1.6 billion for the online marketplace in 2021, is selling it to the online auctioneer for about $1.2 billion.
Who said what The app, one of the earlier entrants to the fashion app resale market, “has seen its value fall amid the rise of other savvy fashion apps, such as Vinted”, said the BBC.
The acquisition comes as the popularity of used clothing has grown in recent years, “with consumers seeking a sustainable, more affordable alternative to traditional retailers”, said Sky News.
What next? Depop is expected to retain its name, brand and “complementary culture” under the ownership of eBay should the necessary regulatory approvals be granted. The all-cash deal is expected close in the second quarter of this year. |