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  • The Week Evening Review
    Backlash to Cracker Barrel's rebrand, Trump cuts gun violence prevention, and a tennis debate

     
    IN THE SPOTLIGHT

    Culture wars are upending corporate branding

    For America's big brands, there's little profit in the culture wars. It's simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, sometimes those clashes cannot be avoided.

    The country-flavored restaurant chain "shed almost $100 million in market value" this week after announcing a new logo decried by conservative commentators as "woke," said CBS News. The new branding dropped the old imagery of an "overall-clad man leaning against a barrel" in favor of a "cleaner logo" simply featuring the brand's name. (The chain's rustic interior decor has also been modernized.) Backlash ensued. "WTF is wrong with @CrackerBarrel??!" said Donald Trump Jr. on X. 

    'Risk of alienating customers'
    Marketers are "walking a tightrope," said Digiday. Brands like Target and Bud Light have "served as poster children" for the dangers. Right-wing activists targeted Bud Light for partnering with transgender influencer Dylan Mulvaney, while lefties boycotted Target for abandoning diversity efforts. While brands "still need to be culturally relevant" to attract consumers, the economic dangers are more apparent than ever. 

    The "ever-present risk of alienating customers" means brands have increased incentive to "play it safe," said the Financial Times. Companies are worried about being branded "woke" by conservatives and fear "scrutiny by regulators" under the Trump administration. The result is that the culture wars are "remaking advertising."

    'Painfully generic and boring'
    Political activists are "looking for an excuse to brand business decisions as politically or socially hostile," said the University of Pennsylvania's Jill Fisch to The New York Times. Cracker Barrel was seen as a "white-coded establishment that aligned with conservative social norms" but more recently provoked a strong conservative pushback as it "embraced Pride celebrations," said the Times. If a brand is "willingly or unwillingly" associated with a political perspective, "you disappoint people when you change," said Fisch.

    Cracker Barrel's new branding "doesn't really qualify as 'woke,'" said Jim Geraghty at the National Review. It's just "painfully generic and boring." And it misses the point. Cracker Barrel "isn't supposed to be 'modernized.'" It's a chain whose branding has "always included an element of nostalgia." The company may want to attract new customers, but the risk in any rebrand is that changes will "drive away the existing customers who liked the product just the way it was."

     
     
    THE EXPLAINER

    Trump lambasts crime as he cuts gun violence prevention

    President Donald Trump has zeroed in on crime in American cities, including the one in which he currently lives, Washington, D.C. But while his administration has criticized crime rates and dispatched federal agents to control this alleged lawlessness, the White House has also been slashing funding for anti-crime programs, particularly gun violence initiatives. 

    What's Trump doing about gun violence?
    The administration is rolling back efforts to halt gun violence. The White House has "terminated more than half of all federal funding for gun violence prevention programs in the U.S., cutting $158 million in grants that had been directed to groups in cities like New York, Los Angeles, Chicago, Washington, D.C., and Baltimore," said Reuters. These programs "no longer effectuate the program's goals or agency's priorities," a Department of Justice spokesperson said to the outlet.

    Trump has "eliminated about $500 million in grants to organizations that buttress public safety, including many working to prevent gun violence," said CNN. These programs range from "conflict mediation and de-escalation to hospital-based initiatives that seek to prevent retaliation from people who experience violent injuries."

    And while violent crimes are down overall, "every year tens of thousands of Americans — one every few minutes — are killed by gun violence," said NPR. Most headlines "focus on America's urban centers, but the numbers also reflect the growth of gun violence" in rural areas. In 2020, the death rate from guns in rural areas was 20% higher than in cities, according to Johns Hopkins University. 

    What's the White House's message on crime?
    The White House's reduction of gun violence prevention programs has "left dozens of similar programs scrambling," said PBS News. This seems to be a contrast to the anti-crime messaging from the president. While crime rates have fallen steadily, "some worry that progress is in jeopardy" by eliminating these programs.

    Trump has criticized crime rates in D.C., where he has dispatched the National Guard to police the streets, but his administration is taking actions to lessen gun-related penalties. Federal prosecutors in D.C. have been "instructed not to seek felony charges against people who are carrying rifles or shotguns in the nation's capital," said The Washington Post, "regardless of the strength of the evidence."

     
     
    QUOTE OF THE DAY

    'Two things can be true. They can love and forgive you, and you can still be found unsuitable for parole.'

    Parole Commissioner Robert Barton in a statement about his decision to deny Erik Menendez parole yesterday. His older brother, Lyle, had his parole hearing today. No decision has been announced as of press time. The murder case of the brothers captured public attention in 1989, and for decades a campaign to free them has been underway.

     
     

    Statistic of the day

    134 million: The number of oil barrels that a newly discovered oil field could yield. The oil field was found in Norway's North Sea by petroleum brand Aker BP and is considered one of the largest finds in the Norwegian oil shelf in the past decade.

     
     
    TALKING POINTS

    The US Open's flashy new 'superstars' doubles format

    The US Open has debuted a new fast-moving mixed doubles event with an increased $1 million prize pot, shorter matches, and pairings of top singles stars, including Carlos Alcaraz and Emma Raducanu (pictured above). But not everyone is won over by the changes. 

    'Gimmicky sporting reformat' 
    This week's two-day tournament in New York City's Queens borough had the "feel of an exhibition," with its "quick-fire scoring system" and scheduling before the official US Open start date, said The Independent. But it offered tennis fans the chance to see the "world's top male and female players competing alongside one another." 

    It seems like in the "era of the great gimmicky sporting reformat, tennis finally has its turn," said The Telegraph. The matches are best of three sets, with sets of up to four games, rather than the usual six. And there's no "advantage" point at deuce; the winner of the next point wins the game. But you can see why the "truncated nature of matches" and "generous prize money" have attracted the top stars, and the first match alone showed that this "shortened, starry format has a future." 

    Doubles specialists prove point 
    The loudest objection has been that seasoned mixed doubles players have "lost an opportunity to win a Grand Slam" and an "avenue to make money," said Flashscore. But the "facts are people just don't watch doubles" and "supporters are only really drawn to their favorite singles player." Taking the "emotion out of it," the previous format "doesn't really make any sense" for players, who are "earning a fifth of the prize money but they are not being watched." 

    As it turned out, Italy's Sara Errani and Andrea Vavassori, the "only doubles specialist team" in the 16 pairs, beat the "singles superstars" and took home the $1 million prize this week, said The Guardian. The Italians had been determined to prove the value of doubles players and "made their points clear." But so did the US Open organizers. They aimed to "create a bigger stage" for a format "deemed obsolete," and the interest it has generated is "undeniable."

     
     

    Good day 🍫

    … for loving chocolate. A study has provided insights into why chocolate tastes so good. Aspects such as pH and temperature during the cocoa bean fermentation process can influence the quality of the finishing taste of chocolate, according to the study published in the journal Nature Microbiology.

     
     

    Bad day 📖

    … for reading. In the U.S., reading for pleasure fell by a significant 40% from 2003 to 2023, according to a study in the journal iScience. The researchers suggest some possible reasons include "increased use of social media and other technology or more time spent at work because of economic pressure," said The New York Times.

     
     
    Picture of the day

    Birthday bears

    Twin panda cubs Leni and Lotti celebrate their first birthday in their outdoor enclosure at the Berlin Zoo. They were gifted frozen beetroot and carrot juice treats and a candle made of bamboo shoots.
    Photo by John Macdougall / AFP via Getty Images

     
     
    Puzzles

    Daily crossword

    Test your general knowledge with The Week's daily crossword, part of our puzzles section, which also includes sudoku and codewords

    Play here

     
     
    The Week recommends

    The best zombie movies of all time

    While it may seem like every possible angle on the undead has been exhausted by filmmakers, the success of 2025's "28 Years Later" is proof that theatergoers still have a healthy appetite for ghoul-driven carnage. These are some of the standouts of the revenant canon.

    '28 Days Later' (2002)
    The zombie genre was moribund when director Danny Boyle turbocharged the slow, shuffling predators. Cillian Murphy plays a bicycle courier who wakes up from a coma to find the U.K. in shambles following a "rage virus" that infects people within moments of exposure. Boyle's "mingling of naturalistic technique" alongside "surreal imagery" makes for a memorable lesson in how "humanity gives way to the monstrous," said Film Comment.

    'Train to Busan' (2016)
    A relentless, claustrophobic action film, director Yeon Sang-ho's "Train to Busan" (pictured above) follows a divorced father (Gong Yoo) on board a high-speed train from Seoul to Busan to see his daughter. When a virus-stricken passenger boards, she unwittingly unleashes an outbreak. A "zombie flick for people who don't really like zombie flicks," it succeeds thanks to "strongly realized characters" and "tight pacing," said Critics At Large.

    'MadS' (2024)
    Forget the unfortunate title. Shudder's single-take, night-of-the-outbreak zombie movie is unforgettable. When Romain (Milton Richie) picks up a hitchhiker, she infects him with a virus that turns him into a killer. His girlfriend, Anais (Laurie Pavy), accompanies the deteriorating Romain to a house party, falls prey to the virus herself and triggers an epidemic. Director David Moreau "creates an all-consuming sense of dread and panic," said Slant Magazine.

    Read more

     
     

    Poll watch

    Almost two-thirds of Americans (64%) think the Trump administration has wrongfully detained U.S. citizens in immigrant detention centers, according to a YouGov survey. The poll of 2,156 adults found this to skew largely along political lines, with 92% of Democrats believing this compared to only 35% of Republicans. 

     
     
    WORD OF THE DAY

    cnidocyte

    A stinging cell found in some jellyfish, sea anemones and similar animals. Tropical sea slugs called blue dragons prey on the venomous Portuguese man-of-war and store these cells, which can cause nausea, vomiting and pain in humans. Warnings were temporarily issued yesterday at beaches in Guardamar del Segura, Spain, after two blue dragons were spotted — a rarity in the Mediterranean.

     
     
    INSTANT OPINION

    Today's best commentary

    'One sentence in the Constitution is causing America huge problems'
    David French at The New York Times
    Many of the Constitution's "flaws remain hidden when America is governed by decent men but become obvious and dangerous when it's not," says David French. Nowhere are those flaws "more apparent than in Article II, the article that created the American presidency. We should consider a change." It "immediately raises two questions: What is executive power? And crucially, what are its limits?" Our nation is "not supposed to have coequal branches. Congress is supposed to reign supreme."

    'Putin must return Ukraine's children'
    Irwin Redlener at Newsweek
    This is "precisely the moment for Vladimir Putin to demonstrate that he's serious about ending the war in Ukraine," says Irwin Redlener. "Imagine if the Russian leader were to announce not only a commitment to peace but also an unconditional pledge to return the 20,000 Ukrainian children his forces have illegally abducted." There "must be no ambiguity: A credible peace agreement requires the unconditional return of every abducted child. Anything less would legitimize kidnapping."

    'Why we often blame violent acts on mental illness'
    Victor Petreca at Time
    "Within hours of any mass shooting, high-profile murder or targeted attack, a familiar speculation about the perpetrator's mental state begins," says Victor Petreca. The "verdict is in before the facts: This person must be mentally ill." This "reflexive response serves a comforting but dangerous purpose." It "provides the rest of us with the reassuring fiction that such acts stem from a diagnosable condition rather than from the darker possibilities that exist within ordinary human behavior."

     
     

    Evening Review was written and edited by Nadia Croes, David Faris, Anya Jaremko-Greenwold, Justin Klawans, Joel Mathis, Summer Meza, Anahi Valenzuela and Richard Windsor, with illustrations by Stephen Kelly and Julia Wytrazek.

    Image credits, from top: Illustration by Stephen Kelly / Getty Images; Illustration by Julia Wytrazek / Getty Images; Frey / TPN / Getty Images; RedPeter Film / Alamy
     

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