Two years ago, it was brat summer. This summer, everyone is wrapping themselves in a new trend: whimsy. From dopamine-spiking decor to more bright kid-like clothes, adults are romanticizing the smallest aspects of their lives and fully running with a lighthearted outlook.
‘Childlike joy’ The word “whimsy” and the vibe associated with it are “having a moment,” thanks to Gen Z and millennials who have “recast the word to characterize a lifestyle that blends playfulness, spontaneity and being present,” said The New York Times. Searches on Etsy for “whimsical jewelry,” “whimsical decor” and “whimsy-related items” were each up by at least 50% from last year.
Shoppers use whimsy as a “form of everyday escapism, seeking out pieces that feel personal, playful and a little unexpected to make everyday life more extraordinary,” said Dayna Isom Johnson, Etsy’s trend expert, to the Times. The whimsy craze has an “emphasis on offline activities” that parallels a “movement by young people who are leaving behind smartphones and screens,”said the outlet.
Whimsy is “easier to recognize than to translate," said NSS magazine. For those who relish it, being whimsical means “reconnecting with what as children seemed natural: to be amazed, to invent, to celebrate even the smallest things.”
Chasing authenticity Whimsy devotees see it as a “response to compounding anxieties over a series of stressors, including a challenging economy, multiple wars and a volatile presidency,” said the Times. No one can control “what our leaders are doing,” but you can control “what kind of mug you are going to choose, what cute outfit you are going to wear, and what beautiful thing you can do in your morning,” said podcaster Liz Plank to the Times.
With how swiftly the trend cycle swerves, the whimsical moment may not last. Still, when whimsy is “understood in its purest, most spontaneous and curious sense,” it can be read as an “attempt to withdraw from the pressure of constant consumption, choosing to live with more freedom,” said NSS magazine. A whimsical life can be a “small form of everyday resistance.”
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