This is the summer of “cerebral pursuits” in France, with a “big rise” in the sale of cahiers de vacances, an adult spin-off of school vacation workbooks, said The Times. It’s the grown-ups that are “brushing up” on algebra, history and grammar on the beach.
All grown up Vacation workbooks were originally designed to help schoolchildren keep up with their studies over the long summer break. But the new adult versions are a real hit. You only have to scan bookshop shelves to see the “scale of the phenomenon,” said the nonprofit Aleteia. French adults are using the workbooks not only to “evoke childhood summers” but also as an entertaining way to learn something new during the summer holidays.
Last year, more than 650,000 vacation workbooks were sold — double the year before — and publishers are reporting even bigger sales this summer, said The Times. Among the most popular ones are “Les Maths en Vacances,” which has readers practicing geometry by folding their beach towels, and “Énigmes de l’Histoire,” which focuses on historical puzzles, such as the “mysterious fate of Louis XVII,” who disappeared after his parents were beheaded during the French Revolution. “Passeport Adultes Anglais” is all about improving your English, with a “notably challenging” section on making British “herb jelly.”
There are also logical reasoning challenges. And police investigation workbooks offer “puzzles to solve” in a “Clue”-style format, said Instant.
‘Need to disconnect’ Adults want to buy these books because they allow them to “learn a lot while having fun,” said Didier Ferat, of workbook publisher Solar, to Aleteia. The format is not “intimidating,” said Carole Strang, of publisher Éditions Nathan, to Instant. Readers can work through the books “alone or with others.”
There’s a sense of nostalgia at play too. Everyone knows these workbooks from their school days. They are associated with “strong memories” of childhood summers and holidays, said Strang.
The desire to disconnect through nostalgic activities also explains the associated boom in “kidult” coloring and sticker books and an increasing passion for puzzles and crosswords. Dictionary publisher Robert has launched a new series of themed giant crossword books this summer. At a time when the “world of books is suffering,” said the publisher Charles Bimbenet to Instant, “this enthusiasm is welcome.”
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