This is the summer of “cerebral pursuits” in France, with “a big rise” in the sale of “holiday workbooks”, said The Times. With their “cahiers de vacances” – an adult spin-off from school revision guides – grown-ups are “brushing up on” algebra, history and grammar on the beach.
All grown up
Holiday workbooks were originally designed to help schoolchildren to keep up with their studies over the long summer break. But the new adult versions are a real hit: you only have scan bookshop shelves to see “the scale of the phenomenon”, said Aleteia. French adults are using the workbooks not only to “evoke childhood summers” but as an entertaining way to learn something new during the summer holidays.
Last year, over 650,000 holiday workbooks were sold – double the year before – and publishers are reporting even bigger sales this summer, said The Times. Among the most popular ones are “Les Maths en Vacances”, which has readers practising geometry by folding their beach towels, and “Énigmes de l’Histoire” which focuses on historical puzzles, such as the “mysterious fate of Louis XVII”, who disappeared after his parents were beheaded during the French Revolution. “Passeport Adultes Anglais” is all about improving your English – with a “notably challenging” section on making British “herb jelly”. There are also logical reasoning challenges, and police-investigation workbooks with “puzzles to solve” in a “Cluedo”-style format, said Instant.
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‘Need to disconnect’
Adults want to buy these books because they allow them to “learn a lot while having fun”, Didier Ferat of workbook publisher Solar told Aleteia. The format is not “intimidating” and you can work through a book “alone or with others”, Carole Strang of leading workbook publisher Éditions Nathan told Instant. There’s a sense of nostalgia at play, too: everyone knows these workbooks from their schooldays. They are associated with a “pretty strong memories” of childhood “summers and holidays”.
They are also physical and “concrete”, allowing you to “move beyond the digital world”, said Ferat. There’s a new “appreciation” for offline activity. The “need to disconnect” from our mobile devices has people shifting to entertainment that requires “a pencil in the hand”.
The desire to disconnect with a nostalgic activity explains the associated boom in “kidult” colouring and sticker books, and an increasing passion for puzzles and crosswords. Dictionary publisher Robert has launched a new series of themed giant crossword books this summer. At a time when the “world of books is suffering”, Robert’s Charles Bimbenet told Instant, “this enthusiasm is welcome”.
