Entertainment is moving from the big screen to the small screen in the form of microdramas, or shows designed to be consumed in multiple parts and viewed on a cellphone. The success of these mini movies in China prompted their leap to the U.S., where they earned $1.4 billion in revenue in 2025. Microdramas mirror the way we “consume TikTok and Instagram content,” making them “perfectly suited for the shorter attention spans of today's online users,” said Hello! magazine.
Microdramas are similar to soap operas, focusing on common tropes and over-the-top theatrics. Their total duration can be the length of a feature film, but split into 80 parts. The episodes “often end on cliffhangers, making viewers want to binge the whole thing,” said Hello!.
While these shorts appear on TikTok and Instagram, ReelShort and DramaBox are growing in popularity as dedicated microdrama apps. The “first few episodes are typically free to watch,” but “once you want to see more, you’ll have to pay up,” said NPR. This could “cost viewers $10 to $20 a week.” Microdramas are cheap to create, too, banking on “little-known actors, tight budgets and accelerated production timelines.”
Most microdramas are non-union productions, but that may soon change, as one studio in Los Angeles is producing “one of the first ever SAG microdramas, which features an Oscar-nominated actor,” said Deadline. That could impact the industry, “proving that new formats can deliver top-tier creative work while upholding strong labor standards,” said Duncan Crabtree-Ireland, the national executive director of SAG-AFTRA. |