The video: An entry in a Super Bowl ad contest sponsored by Frito-Lay is creating more controversy than most big-budget ad agencies could hope for (view a news report below). In the clip—which went viral on YouTube but failed to make the contest's final round—a pastor facing an empty church comes up with a novel plan to boost attendance: Substitute Doritos for the communion wafers and ditch the sacramental wine in favor of Pepsi. Although the ad, called "Feed the Flock," will not air during the big game, Christian groups are protesting, with one claiming the clip "blasphemes the Holy Eucharist." The ad received over 100,000 views on YouTube before being pulled from the site.
The reaction: "I'm Catholic… but I honestly laughed when I saw this," says Danielle Sullivan at Babble. Even "my kids who attend Catholic school know the difference between the Holy Communion and a joke. Anyone who is strong in their faith won’t be dissuaded by this commercial." Still, says Tom Wasserman at Mashable, this embarrassing corporate snafu "showcases the downside of crowd-sourcing." Watch news coverage of the incident:
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Why Mitt Romney is perfectly poised for a comeback in 2016
- 8 secrets to steal from power networkers
- Why is the West so afraid of Islam?
- Here's the schedule very successful people follow every day
- How to make classic pulled pork
- The Nazi smart bomb that inspired China's most dangerous weapon
- What would a U.S.-Russia war look like?
- How The Killing survived two cancellations and ended on its own terms
- The best places to find love — and lust — according to science
- How to make salads for reluctant salad eaters
Subscribe to the Week