While millions will tune in to watch the Seattle Seahawks and New England Patriots battle it out in Super Bowl LX, just as many are excited for Bad Bunny’s highly anticipated halftime show. The Puerto Rican singer is the latest in a long line of superstar musicians to make their mark at the Big Game. From Prince to Katy Perry, Super Bowl halftime shows have a long history of memorable moments.
Historical firsts
While modern Super Bowls are thought of as platforms for major acts, this wasn’t always the case; the majority of early halftime shows were performed by college marching bands. The first major pop group to headline a Super Bowl was New Kids on the Block, who performed during the game in 1991. The boy band performed alongside a choir of kids singing songs like “It’s a Small World.” But while the show was historic, it was also not well-received, even by the band. “I don’t know how much pride I take in the actual performance,” frontman Donnie Wahlberg once told Playboy. “But I take pride in the fact that we were the first ones to do it.”
When pop stars began regularly performing at the Super Bowl, they were exclusively English-language singers — until 1999, when Gloria Estefan headlined the halftime show. Estefan had previously made an appearance at the 1992 Super Bowl show, and as “part of the ‘A Celebration of Soul, Salsa and Swing’ halftime show in Miami, Estefan performed her single ‘Oye,’ which blends Spanish and English lyrics,” said ESPN. Ahead of Bad Bunny’s performance, Estefan also had some advice for the Latino singer. “Enjoy every second because it really goes by so fast,” she said to E! News. “In those minutes, he’s gonna have the ability to impact the world.”
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While the Super Bowl is a uniquely American phenomenon, another barrier was broken in 2000 when Phil Collins became the first non-U.S. citizen to headline the halftime show. The British singer, known for his work with the rock band Genesis as well as solo songs like “In the Air Tonight,” performed alongside Christina Aguilera and Enrique Iglesias. After this, the floodgates opened for a slew of British icons to perform at Super Bowls, including Paul McCartney, The Who and The Rolling Stones.
Given the hype and cultural status of the Super Bowl, it should be no surprise that the halftime show is often one of the year’s most-watched events. Millions of people tune in annually, but one concert stands above the others: Kendrick Lamar’s 2025 performance is the most-watched Super Bowl halftime show in history. Lamar’s show was watched by an estimated 133.5 million people, according to Billboard. The rapper “came into the gig riding sky high” following a big Grammys weekend and “wowed viewers with intensely satisfying versions” of his songs, said The Mercury News, including his hit diss track “Not Like Us.”
And while The Weeknd’s 2021 performance didn’t include a diss track, it does carry another distinction: It’s the most expensive halftime show of all time. The total cost was reportedly a staggering $17 million. Performing at the Super Bowl is so desirable that the Canadian performer “used $7 million of his own money to fund his incredible production,” said the South China Morning Post. This is “on top of the estimated $10 million the NFL is believed to allow for a halftime show budget.” The high price shouldn’t be surprising; airing a 30-second commercial during the Super Bowl “costs about $8 million on average,” according to USA Today, and some companies are “paying $10 million or more.”
These shows are also known for incorporating many big-name artists into one act. This was never more apparent than during the 2022 halftime show, which featured the largest ensemble of performers at a Super Bowl. The show, which honored host city Los Angeles’ rap roots, was headlined by Mary J. Blige, Snoop Dogg, Dr. Dre, Eminem and Kendrick Lamar, with a surprise appearance by 50 Cent. The “spectacular, high-energy performance was a powerful celebration of hip hop and its evolution over the last three decades,” said Time, and also “marked the first time the halftime show lineup consisted entirely of hip hop headliners.”
Super Bowl superlatives
While Tom Brady is widely considered the football GOAT, there has been debate as to which halftime show can truly be called “the greatest.” However, many analysts consider the 2007 performance featuring Prince to be the best Super Bowl halftime show ever. There was a “great deal of anticipation for Prince’s performance,” said The Athletic, and the legendary singer delivered, as “no one before nor after has gotten close to him.” His rendition of his iconic song “Purple Rain,” which happened to occur during a rainstorm, created a “performance for the ages.”
Not all superlatives are positive; many shocking and unexpected moments have happened at halftime shows, too. The most jaw-dropping incident likely came during the 2004 show featuring Janet Jackson and Justin Timberlake. During the pair’s performance, Timberlake accidentally ripped a piece of Jackson’s shirt, which “saw her right breast briefly exposed to 70,000 in-person spectators and more than 140 million TV viewers,” said The Guardian. The controversial moment “left Jackson, then 37, blacklisted from a significant portion of the music industry for years,” though she would later have a career resurgence.
And for as many halftime shows that have been lauded, there have also been some that have been questioned. The 2015 show, headlined by Katy Perry, is often considered the “campiest” in Super Bowl history. The show was filled with “Perry’s top songs, an entrance on top of a lion,” and costumes described as peak camp, said 303 Magazine. Given Perry’s history of concert performances, her Super Bowl outing “wasn’t too different than what we’ve seen from Perry previously.” But for many, it “seemed like they broadcast from one of Perry’s concerts instead of planning something new.”
Super Bowl shows have also had their fair share of daring, sometimes even death-defying moments. When it comes to stunts, many people think of Rihanna’s 2023 Super Bowl halftime show, when she entered the stadium from above on a platform suspended by cables. From there, the Barbadian singer carried out a 13-minute intense dance routine to rave reviews. But it was only when the show started that viewers realized Rihanna was also doing all of this while pregnant. Overall, the performance garnered critical acclaim, as Rihanna “graciously granted us a medley of her biggest hits,“ said Buzzfeed News.
